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Common questions. Clear answers.

Everything B2B sports properties ask before signing up — who Pactly serves, how the AI matching engine works, what it costs, and how rollout actually goes.

Who Pactly serves

Is Pactly for sports properties or for brands?

Pactly is built for the property side of B2B sponsorship — teams, leagues, athletes, events, and creators who need to land sponsors. We score your profile against every active brand in the network and surface a ranked outreach list. Brand-side agencies and brand-side sponsorship managers aren’t the buyer today.

Do I need a large audience to get useful matches?

No. Pactly is tuned for mid-market properties — the teams, events, and creators agencies usually pass over. The fit score weighs sport category, region, demographics, and deal-size alignment, so a niche marathon or a regional esports squad can outscore a generic national property on outright fit. Audience size matters; fit matters more.

What kinds of properties work best?

Any property with a real, identifiable audience that brands can activate against — pro and semi-pro teams, leagues and tournaments, individual athletes, endurance events, esports orgs, college programs, and creator-athletes. If you sell inventory (jersey, social, on-site, content) Pactly can model deals against it.

How matching works

What does the fit score actually mean?

Each brand in the network is scored 0–100 against your profile on five axes: sport-category alignment, audience-size fit, regional overlap, demographic match, and deal-size compatibility. Scores above 50 typically correspond to a warm, actionable opportunity; scores below 30 are flagged so you don’t waste outreach.

Where does the estimated deal range come from?

The deal range is a model output, not a quote. It blends your audience size, property type, and sport premium with each brand’s historical deal-size band to estimate a realistic sponsorship range for that match. Use it as a starting number for negotiation — not as a contract.

What data does Pactly use to score me against brands?

Only what you enter during profile submission: sport, property type, audience size, social following, region, age / gender / income demographics, event frequency, and the sponsorship assets you sell. Pactly doesn’t pull third-party tracking data, scrape your followers, or buy lookalike lists.

Pricing and plans

Is there a free tier?

Yes. The free waitlist gives you a full ranked list of your top 15 brand matches with fit scoring and proposal drafts — no credit card, no contract. You only upgrade to a paid tier once you want Pactly to start sending outreach and managing replies on your behalf.

Is there a long-term contract?

No. The paid tiers — Beta Access and Founder Launch — are month-to-month after the initial launch. You can pause, downgrade, or cancel anytime. Founder Launch includes a one-time setup fee and a 30-day money-back guarantee if the model doesn’t surface at least one qualified match.

What does “Founder Launch” actually mean?

Founder Launch is the done-for-you tier for properties ready to sign their first sponsor. Pactly handles the full pipeline — outreach, follow-up, proposal revisions, scheduling — and you get a weekly deal-flow review with a human strategist. It’s capped at 25 launch partners while the network is small.

Rollout & data

How long until I see my first matches?

Under five minutes. You submit the profile, the scoring engine runs against the live brand network, and your ranked list of up to 15 matches appears in the dashboard immediately. Cold outbound to those matches can start as soon as your tier allows — same day for paid tiers, async for free.

Who owns the brand relationships Pactly surfaces?

You do. Every match, conversation, and signed deal belongs to your property. Pactly is a workflow layer, not a lead-gen agency — we don’t take a cut of sponsorship revenue, never insert ourselves between you and the brand, and we don’t aggregate your relationships into a shared pipeline.

How is my property data handled?

Your profile and matched-brand list are private to your account. Pactly uses your data only to run the matching engine and execute outreach on your behalf. We never sell, share, or syndicate property data to third parties, and you can export or delete your account at any time.

Still figuring out if Pactly fits?

Join the free waitlist, submit your profile in under five minutes, and see your ranked brand matches before you decide anything.

Join the Waitlist →

Want the full breakdown?

Read how the AI pipeline works, what each tier includes, and how Pactly compares to running outreach yourself.

How It Works →